For over three decades, the Jamaica Product Exchange (JAPEX) has stood as the island's premier business-to-business travel trade show, hosted by the Jamaica Hotel & Tourist Association (JHTA) in collaboration with the Jamaica Tourist Board.
The event continues to attract global interest, with last year's staging welcoming more than 40 new buyers from markets including the UAE, India, Uruguay, Poland, and Latin America. JAPEX brings together Jamaica's hoteliers, attraction operators, transport providers, and other key tourism stakeholders for three days of meaningful connection and commercial opportunity. It is where talk meets action and this year, I expect no less - in fact, even bigger and better.
JAPEX offers an invaluable platform to market the Jamaican tourism product to local and international audiences. It is the meeting ground for buyers and suppliers to build relationships, broker deals, and gain visibility through regional and international media exposure.
This year's staging takes place from September 22-24, 2025, at the Montego Bay Convention Centre, with 500 industry stakeholders, comprising senior decision-makers, regional tour operators, international travel buyers, and media representatives, expected to attend. We kick-start officially on Sunday, September 21, with the Official Opening Ceremony, presented in partnership with the Tourism Enhancement Fund (TEF) as part of Montego Bay Reggae Nights. This collaboration sets the stage for the days ahead, blending business with culture in true Jamaican style.
Being a partner for JAPEX 2025 offers a powerful value proposition: direct access to qualified buyers, heightened brand visibility across digital and on-site platforms, and curated networking with key players in the tourism ecosystem. We invite you to come on board as a sponsor for JAPEX 2025. Together, let us continue building brand Jamaica by delivering value, visibility, and results.
Sincerely,
Christopher Jarrett, CD
President, JHTA
