Dear Industry Partners, Travel and Media Professionals,
It is my pleasure to welcome you to JAPEX 2025, Jamaica's premier tourism trade show, taking place September 22-24 at the award-winning Montego Bay Convention Centre. As Director of Tourism, I am thrilled to see our industry come together once again for what promises to be our most dynamic and impactful JAPEX yet.
This year's program has been carefully crafted to deliver maximum value for every delegate. You can look forward to:
Strategic Insights & Education: Join us for comprehensive destination updates, explore exciting airline route expansion opportunities, and discover innovative marketing strategies targeting emerging markets in Latin America and the Gulf Cooperation Council region.
Unparalleled Business Exchange: Connect with Jamaica's finest tourism suppliers - from luxury resorts and authentic attractions to award-winning restaurants and professional destination management companies. Our structured appointment system ensures meaningful connections that translate into real business opportunities.
Immersive Experiences: Beyond the trade floor, experience Jamaica's unmatched hospitality through our networking events, from the Welcome Reception at Harmony Beach Park to the spectacular closing celebration hosted by Sandals Resorts International.
JAPEX 2025 is a catalyst for Jamaica's tourism growth. In this increasingly competitive global marketplace, events like JAPEX are essential for showcasing our destination's unique advantages: our rich cultural heritage, world-class hospitality, diverse experiences, and the warmth of our people, which make Jamaica truly special.
This gathering provides our industry partners with direct access to international buyers and media, creating opportunities to build lasting partnerships that drive visitor arrivals and contribute to Jamaica's economic prosperity.
The success of JAPEX is a testament to the strong collaboration between the Jamaica Tourist Board and the Jamaica Hotel & Tourist Association. This partnership exemplifies how public and private sector cooperation can create powerful platforms for industry advancement. Together, we are committed to positioning Jamaica not just as a destination, but as the Caribbean's premier tourism hub.
The JHTA's deep industry expertise, combined with the JTB's global marketing reach and destination insights, creates a synergy that benefits every stakeholder in Jamaica's tourism ecosystem.
As we gather in beautiful Montego Bay, I encourage you to maximise every opportunity - attend the seminars, engage on the trade floor, participate in the networking events, and most importantly, experience the authentic Jamaica that sets us apart.
Together, we will continue building Jamaica's reputation as the Caribbean destination of choice, creating sustainable growth that benefits our economy, our communities, our partners, and the millions of visitors who choose Jamaica year after year.
Welcome to JAPEX 2025. Let us make this our best year yet!
Donovan White
Director of Tourism
Jamaica Tourist Board
