On behalf of the JAPEX Organizing Committee, it is my distinct pleasure to welcome you to the 2026 Jamaica Product Exchange (JAPEX), Jamaica's premier tourism trade show and marketplace. For the first time in over a decade we return to the resort area of Ocho Rios.
This year, we are excited to welcome you our travel partners to gather under the theme of innovation, collaboration, and sustainable growth as we bring together tourism professionals, international buyers, suppliers, investors, and industry partners from across the globe.
JAPEX continues to serve as a vital platform for building meaningful business relationships, showcasing Jamaica’s world-class tourism offerings, and exploring new opportunities that will shape the future of our industry.
As the tourism landscape evolves, so too must our approach to creating authentic, resilient, and sustainable travel experiences. JAPEX 2026 provides an invaluable opportunity to exchange ideas, share best practices, and strengthen partnerships that contribute to the continued success and competitiveness of Jamaica.
We are proud to showcase the diversity, creativity, and hospitality that define our destination. From our exceptional accommodations and attractions to our vibrant culture, cuisine, and people, Jamaica remains a leading choice for travelers seeking memorable experiences. Through the meetings, networking events, and educational sessions planned throughout this year's programme, we are confident that participants will discover new avenues for growth and collaboration.
I extend my sincere appreciation to our sponsors, exhibitors, buyers, partners, and organizing team whose commitment and support have made JAPEX 2026 possible.
Your contributions continue to strengthen the event’s reputation as a catalyst for business development and tourism advancement.
Thank you for joining us. I encourage you to take full advantage of the opportunities JAPEX 2026 offers, and I wish you a productive, rewarding, and enjoyable experience.
Welcome to JAPEX 2026, and welcome to Jamaica.
Nicola Madden-Greig, MBA (Dist.), BSc. (Hons.), OD
CHAIRPERSON I PAST PRESIDENT
