For more than three decades, the Jamaica Product Exchange, JAPEX, has served as the heartbeat of Jamaica’s tourism marketplace, connecting our industry to the world and reinforcing Jamaica’s position as one of the Caribbean’s leading travel destinations.
Hosted by the Jamaica Hotel and Tourist Association in partnership with the Jamaica Tourist Board, JAPEX remains the region’s premier business to business travel trade show, bringing together international buyers, tour operators, hoteliers, destination partners, attractions, transportation providers, and tourism stakeholders for meaningful engagement and tangible business opportunities.
This year, JAPEX 2026 enters an exciting new chapter as we proudly welcome delegates to Ocho Rios from September 14 to 17, 2026, after more than a decade away from this dynamic resort destination.
The decision to relocate JAPEX from Montego Bay reflects the resilience and adaptability that continue to define Jamaica’s tourism industry. As western Jamaica continues its recovery following Hurricane Melissa, our industry has remained focused on ensuring that Jamaica continues to host world class tourism events while maintaining strong momentum across the island’s tourism economy.
Tourism has always been one of Jamaica’s greatest stories of resilience. Even amid global uncertainty, geopolitical shifts, and changing travel patterns, Jamaica continues to adapt, evolve, and position itself strategically for growth. Our expanding focus on Latin America and emerging international markets, strengthened airlift connectivity, and continued destination marketing efforts are already yielding encouraging opportunities for the sector.
JAPEX 2026 will stand as a powerful reflection of that resilience and forward thinking vision.
Hosted at Moon Palace Jamaica, this year’s staging will provide delegates with an immersive experience that showcases the diversity, vibrancy, and authenticity of Jamaica’s tourism product. From luxury accommodations and attractions to gastronomy, entertainment, culture, and community tourism, JAPEX offers unmatched exposure to the very best of Brand Jamaica.
More importantly, JAPEX remains a critical driver of economic opportunity, partnership building, and destination visibility for Jamaica’s tourism stakeholders. It is where relationships are strengthened, business is generated, and the future of tourism is actively shaped.
As we welcome delegates from around the globe, I invite our partners, exhibitors, sponsors, and stakeholders to join us in Ocho Rios as we continue building a tourism industry that is innovative, resilient, and globally competitive.
Together, we will continue to showcase Jamaica as a safe, seamless, vibrant, and unforgettable destination.
Christopher Jarrett, CD
President, Jamaica Hotel and Tourist Association
