JAPEX has long been recognised as one of the Caribbean’s most influential tourism business events, serving as a vital platform where partnerships are formed, opportunities are expanded, and Jamaica’s tourism product is positioned before the global marketplace.
As we prepare for JAPEX 2026, we are excited to usher in a fresh and dynamic experience in Ocho Rios, a destination celebrated for its natural beauty, rich culture, warm hospitality, and world class tourism offerings.
This year’s staging represents more than a change of venue. It reflects the strength, flexibility, and collaborative spirit of Jamaica’s tourism sector as we continue to navigate an evolving global environment while ensuring that Jamaica remains at the forefront of regional tourism leadership.
The relocation of JAPEX to Ocho Rios also creates exciting opportunities to further diversify destination exposure and highlight the depth and variety of Jamaica’s tourism experiences beyond a single region. Delegates will not only engage in productive business appointments and networking opportunities, but will also experience the unique energy and character that make Ocho Rios one of Jamaica’s most beloved resort towns.
Hosted at Moon Palace Jamaica, JAPEX 2026 promises an engaging environment designed to facilitate collaboration, innovation, and meaningful connections among tourism stakeholders from around the world.
Despite global economic shifts and changing travel dynamics, Jamaica continues to demonstrate remarkable resilience. Through strengthened partnerships, strategic market expansion, enhanced airlift, and continued destination marketing efforts, our tourism industry remains focused on sustainable growth and long term competitiveness.
We are deeply grateful to our sponsors, members and other exhibitors, buyers, media partners, and tourism stakeholders whose continued support and participation continue to elevate JAPEX year after year.
As we look ahead to September 14 to 17, 2026, we invite you to join us in Ocho Rios for what promises to be an exciting and impactful staging of JAPEX as we continue building the future of Jamaican tourism together.
Camille Needham
Executive Director, Jamaica Hotel and Tourist Association
